As the debate rages on over pay for play, USA Today has put a number on the value of an athletic scholarship for a college basketball player competing in the Final Four. According to their calculations, a typical player receives at least $120,000 annually in goods, services and future earnings for their athletic contribution.
Just how did they come up with that figure? First there’s tuition, room, board and fees that run more than $40,000 at private schools. Then there are other benefits as well: elite coaching, medical insurance, free game tickets, academic counseling, media relations assistance, and of course, the future earnings potential that comes with a college education.
Not included in the numbers are all the intangible perks that come from regional and national exposure received by college athletes.
Read more about USA Today’s analysis »